CRM & Email Marketing Specialist

Permanent employee, Full-time • Warsaw
Who are we looking for?

Finiata is looking for an experienced CRM/Email Marketing Specialist to develop email marketing/onboarding activities and improve retention efforts.

Working at Finiata:

Finiata was founded in 2016 and is funded by top European investors, for example, DN Capital, Enern, Redalpine, Kulczyk Investments, Point Nine. Our diverse and international team, consisting of top talents from 17 countries all over the globe, is spread across three offices in Berlin, Warsaw, and Kharkiv.

Curiosity and the willingness to learn is what drives us. We live and breathe data and always work with solutions in mind. The moment you arrive at our doorstep, you will receive responsibility. We provide you with a unique environment for professional growth and personal development.

Responsibilities & Missions
  • Daily hands-on email marketing activities including coding, designing and scheduling campaigns and automations, creating data filters, audience segmentation, template creation, frequent A/B testing always seeking for the best practice to implement, configuration and deployment of automation journeys
  • Strategically plan to scale up engagement for Finiata’s email retentional and transactional email campaigns/automations by developing, building, initiating and analyzing methodologies for skyrocketing emailing/CRM activities
  • Observe OKRs and provide campaign/automation performance analysis, including insights and suggestions to enhance results and be responsible for success metrics.
  • Develop and execute customer database cleaning up strategy
  • Support the sales, customer support, marketing and collection teams with new and exciting campaign/automation strategies including mobile, push notifications and SMS/text communications
  • Prepare technical specs of necessary development between product and email marketing software
  • Prepare analysis and insights to escalate deliverability, opens, clicks and visits to Finiata platforms such as main product, mobile app, blog, landing pages and other digital platforms
  • Optimise and upgrade Finiata’s CRM/email campaign/automation templates, graphics, personalization and other advanced features
Qualifications
  • 2+ years of hands-on experience developing email marketing automations and campaigns
  • Strong social, problem solving and self project management skills
  • A team player able to communicate well and actively listen to her/his/their colleagues and never be afraid to take responsibility
  • Solid knowledge of CAN-SPAM and GDPR compliance
  • Vast knowledge and experience in HubSpot
  • Certification or experience with data analytics and 3rd party reporting software (Looker, Google Analytics, Google Data Studio, Google Sheets)
  • Native level Polish speaker and strong English written and verbal communication skills

Nice to have:

  • Basic knowledge of SQL
  • HTML & and inline CSS skills for email automation creation
Why Finiata?
  • Working with a competent, organized and constantly improving team
  • Support in development and project management from the very first day of work
  • Competitive salary
  • Stable employment based on an employment contract
  • Possibility of remote work with flexible working hours and company leave on 24 and 31 December
  • An office in the center of Warsaw with additional attractions (e.g. good coffee, fresh fruit, membership in Multisport)
  • German language course for employees
  • Possibility to bring pets to the office